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Signed in as:
filler@godaddy.com
Partnering with a Fortune 25 Corporation to create experience that helps Medicare and Medicaid members close their help care gaps.
Healthcare | 2022 - 2025 | B2B2C
In 2022, I joined one of the largest healthcare organizations in the US with a mission to launch a groundbreaking care gap experience, setting a new standard in the industry. Within just one month of its launch, we have already helped thousands of members take steps toward closing critical gaps in their healthcare. This innovative design is now being rolled out across all state plans for Medicare and Medicaid members. Through this experience, we've empowered members to identify, prioritize, and address their unique healthcare needs. We've developed a simple, easy-to-use step-by-step action plan that enables members—whether facing few or complex health challenges—to proactively manage their well-being. In addition, we’ve tailored the experience to meet the needs of both younger individuals and aging populations, continuously refining and personalizing the experience to ensure maximum impact.
To help members of healthcare plans become aware of, identify, prioritize and get help for their personalized gaps in health care.
"As a user, I would like to know what my gaps are in my personal healthcare so that I can take action in order to become and stay healthy."
1 Stakeholder + Scrum Alignment
2 Artifact Review + Heuristic Eval
3 Collaborative Workshops
4 Market Research
5 UX Best Practices
6 UX Modeling + Designs
7 User Testing + Refinement
8 Engineering Collaboration
9 Results + Reflections
All of our Members have gaps in healthcare and there is no unified solution to help our Members know what their health needs are nor how to respond to and manage them. There is no successful solution to connect our Members to the Providers who can help solve their needs. Therefore, gaps in care don’t get resolved like they should and Members are not as healthy as they can be.
I developed the design roadmap in collaboration with the Scrum team for this major project. I facilitated an interactive session with key stakeholders and the Scrum team to ensure alignment on the following aspects:
I facilitated a UX research planning session with the user research team to align on the following aspects:
I participated in interactive session with the user research team and scrum team to craft an empathy map to better understand about what users:
Facilitated interactive session to craft a user knowledge matrix to better understand about users:
Performed research on:
Reviewed recently developed company designs and designs in flight to see what components, layouts, and other UX design principles could be easily reused.
Reviewed design system and designs in flight to see what components, layouts, and other UX design principles could be easily reused.
Facilitated analytics session to align on:
Facilitated workshop to ideate on how to help a member:
a - become aware of
b - take action on
c - manage
d - prevent
a health test or health problem.
Analyzed the current healthcare market in order to locate current user solutions to the same or similar problem.
Analyzed the current healthcare market in order to better understand:
Data-inspired decision-making is using data to validate a gut feeling with generalized data. Data-inspired health design involves the use of:
The quality of being able to be reached or entered, understood, appreciated, especially by those with a disability. Accessible health design is:
the action of designing or producing something to meet someone's individual requirements. Personalized health design is:
knowledge or perception of a situation or fact; concern about and well-informed interest in a particular situation or development. Health-aware design:
not excluding any of the parties or groups involved in something. Inclusive health design is:
inexpensive; reasonably priced. Affordable health design is:
having all the necessary or appropriate parts; (often used for emphasis) to the greatest extent or degree; total, make (something) whole or perfect. Complete health design is:
Analyzed the current web standard in broader healthcare design in order to better understand:
Created the design strategy of the solution.
Diagramed and crafted:
Created the system logic of the design solution.
Once I created the visual designs, I created a clickable prototype for stakeholder presentations and user testing.
Tested the design prototype, received feedback, and iterated until the team agreed upon requirements and design changes.
Gap closure percentage
Users can accomplish most gaps in health care if they first have their annual exam and they have ever changing gaps in health care.
Include provider and health professional input to help inspire the most well-rounded health care experience.
Since the launch, user engagement among Medicare members has increased by 5%.
The design solution is being gradually implemented across all Medicare, Medicaid, and Foster Care state plans through the digital experience in all 50 states.
Since pioneering the experience, members have shared that it is user-friendly, straightforward, and makes managing their health journey much easier.
A personalized and tailored user experience designed to meet the needs of individuals, while remaining scalable to accommodate millions of members.
An experience that seamlessly integrates with diverse member lifestyles and a variety of wearable devices.
An experience that enables users to effortlessly manage the multiple aspects of their health, evolving alongside the changes in their lifestyle.
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